Tuesday, September 27, 2005

Goldquest and Some

“Welcome, Business Associate #2 and 4, you will now begin transformation to a BRAND NEW YOU! Lol! I know! Isn’t it amazing?! We’re going to give you both free GOLD coins ‘cause we CARE! LOL! ”

(this picture is from AntiGQ . Thank Him)


Being easily deceived by the flash of anything resembling gold, and easily won in by anyone who can talk faster than my brain spends registering what is being said, I would not doubt the power and the money that has been circulating through Multi-Level Marketing firms throughout the world (Probably running in the billions).

MLM schemes began in the United States, as far as I know, and have now infiltrated almost all countries in the world, including Iran.

A few days ago, a friend was approached by a business associate of E-Parsian, an MLM firm that competes with another, Goldquest, in Iran. After a lot of persuasive talk, ranging from a bright future with E-Parsian, to an opportunity for change in a penniless environment, to the bright vision of Tomans (or Dollars) raining like cats and dogs on her head, she confessed to being completely enamored by this presentation.

First of all, business associate, sales associate, recruiter, and investor is the title given or leant to anyone who joins these MLM companies as well as being given the job of recruiting other people as members (You must pay 44,000 Tomans to E-Parsian before joining). These recruits of the recruiter or “downliners” are the foundation for the pyramid scheme plans; as the number of downliners’ increases the more members join, increasing the marketing of the company geometrically. E-Parsian requires two people to join the first recruiter before giving Recruiter#1 6,000 Tomans; For each new downliner that each new recruit brings under the wings of E-Parsian, 6500 Rials are given, or transferred to a special bank account for Recruiter#1.

The bank account mentioned above has a few options and a few strings attached to it, such as 5% of the deposit that the company makes into the bank account being taken by the company itself. Somehow, this may seem all too detectable, all too fishy smelling. Well, as in most of the world, these companies that are stationed in Asia know what to do to make their company appear legal, at the least. Once an MLM begins offering products or selling services to the members, it can be considered legal, a business of sorts. A few of them offer retail prices, or half-prices for the products and services that are offered. A little padding, you could say, to legitimize the fall.

However, these companies will still argue that their aim is not for members to pay high prices as well as having the privilege of recruiting friends and family, but that the opposite case is true. They “offer great services and products at low prices which compensate for the payments from downliners as well as the time and money put into recruiting and distributing E-Parsian’s products and services”.

Because of the heady rumors running about against Goldquest and such companies, it becomes an uphill climb for anyone trying to discern between facts and fiction. The government and the ministry responsible for the control and allocation of rights to these companies have only just begun to practice authority over these firms. The news headlines claim that these companies are absolute frauds but without exposing their REAL business plans, I doubt the people will listen. But, in recent weeks, these companies have suffered some losses, and that is a slight stagnation in their members. For each company, the case is an individual one that needs to be tackled by government officials, journalists, researchers, economists, administrators, and watchdog groups.

Does anyone else actually see what I’ve seen so far? Is it not the fact that there has to be an END to this scheme somewhere; an end that doesn’t come from the actions of the government but from the very plans of the MLM firm? I suppose a few of you have already calculated what this geometric growth and the socio-economic issue that relates to it will culminate to. As for me, I see a growth into the millions in Iran, if the government does not get involved; as soon as it reaches a couple million, it will become apparent that the whole infrastructure, the whole pyramid, was being built on the weakest of foundations. Most people who join these companies, the majority of them as I know it, are hard-working people who earn money in the 100-200 thousand Toman range, a month. This is below the poverty line, and assuming that these products range from; laptops, to subscriptions, to household appliances; I can imagine that someone who earns 150,000 Tomans a month (who has to pay 6,000 Tomans for meat!) will not necessarily be willing to rush for a brand new laptop, even if it is half-price and has no CD-drive.

The downliners steadily and quickly increase, and yet, most of them, including me, cannot afford to buy more than one of their services and products. The real people, the real money-makers, are the “upliners”. Recruiter#1.

So, what are these companies actually doing? Waving their products and services like a white flag in the face of those who would find out the truth, seems like a poor but real way of hiding something in these MLM firms’ pyramid- scams (ooops! I mean schemes)

Earning up in the hundreds of millions, I think it’s about time a decision was made on this issue.

(If a distributor could grant the rights of selling products and services directly to the sales/business associate, it could be considered a more legal approach; a number of products and services that a member has to sell and profit from, plus the percentage paid from downliners could actually make an economical profit for the upliner, instead of basing all of his/her sales on the recruitment of downliners, and so on. A substantial amount of the money an associate receives should come directly from recruitments as well as product and service profits)

Adios.


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